Steve Aoki's Impact on Las Vegas Culture and Entertainment
Intro
In the heart of the Nevada desert, Las Vegas stands out as a playground for the curious and the bold. But there's more than just glitz and glamour behind the poker tables and vibrant nightclubs. The evolution of this city’s entertainment landscape has been profoundly shaped by figures like Steve Aoki. Aoki’s electronic beats have not only resounded through the nightclubs but have also infiltrated the gambling scene, reinventing how music and gambling intersect.
From the moment he first set foot in Las Vegas, Aoki recognized the potential of the city as a canvas for his sonic artistry, infusing cash-filled venues with his infectious enthusiasm. The electrifying atmosphere he fosters separates the routine from the extraordinary, turning a simple night out into a memorable experience. This article takes a deep dive into how Steve Aoki’s presence has altered the essence of entertainment in Las Vegas, revealing key themes that encapsulate his influence.
Understanding Aoki's unique techniques and his collaborations with casinos offers insight into how the synergy of music and gambling enhances the excitement of both worlds. As we progress through this examination, we'll discuss performance strategies that resonate with audiences and how these adaptations impact the gambling culture in Las Vegas. Ultimately, it’s about grasping the broader implications that arise from this vibrant interplay between Aoki's artistic prowess and the casino landscape, charting the course for future interactions between music and recreation.
This exploration isn’t just relevant for avid gamblers; it also speaks volumes to casino professionals, game developers, and anyone involved in leisure industries who are looking to elevate experiences in similar environments. So, buckle up as we navigate this enthralling intersection of beats and bets.
Prelims
The convergence of Steve Aoki and Las Vegas is a fascinating spectacle worth exploring. Las Vegas, a city synonymous with entertainment and nightlife, finds a unique partner in Aoki, whose pulse on electronic dance music reshapes the landscapes of both music and gambling culture. Aoki's impact extends beyond music; it seeps into the very ethos of how casinos engage with their patrons.
This article strives to peel back the layers of this cultural intersection, diving deep into the significance of Aoki's contributions. Key elements that will be examined include the evolution of Las Vegas into a multifaceted entertainment capital, the rise of Aoki as a prominent figure on the music scene, and how these two elements interact to craft a unique experience for visitors and gamers alike.
By delving into Aoki’s performance strategies and his notable partnerships with casinos, we will illustrate how he has become a linchpin for a refreshing casino experience. Furthermore, this discussion will address the broader implications for the music industry and gambling establishments, offering insights that resonate with a diverse audience of gamblers, casino professionals, game developers, and leisure players.
As we progress through the article, the nuances of Aoki's signature style and the transformative power of music in enhancing the gambling experience will unfold. This multidimensional view illuminates Aoki's role, not merely as a performer, but as an iconic figure shaping the entertainment fabric of Las Vegas.
"Music is the heartbeat of the casino floor, and with Aoki in the mix, it's a celebration of chance and rhythm."
This exploration will show how the synergy between a music icon and a bustling city can amplify the experience, transforming an ordinary visit into a memorable escapade. Through this narrative, we aim to provide a roadmap to understanding how the presence of a musical powerhouse can morph the gambling landscape, pushing boundaries and inviting new audiences to engage in ways that were previously unimagined.
The Rise of Steve Aoki
Steve Aoki's emergence as a key figure in electronic dance music (EDM) has left an indelible mark on the landscape of modern entertainment, particularly within the vibrant ecosystem of Las Vegas. To comprehend the full extent of his influence, it is imperative to delve into the foundational elements of his background, the milestones that punctuated his career, and the distinctive sound that he has crafted over the years. Understanding these aspects not only highlights Aoki's journey but also sheds light on the shifting paradigms of nightlife in the entertainment capital of the world.
Early Background and Influences
Aoki was born on November 30, 1977, in Miami, Florida, but raised in Newport Beach, California. Coming from a family steeped in creativity, his father was the founder of the Benihana restaurant chain, while his mother was a former model. This diverse environment, rich with cultural influences, played a pivotal role in shaping his artistic disposition.
As a child, Aoki was heavily immersed in punk rock and hip-hop, forms of music that sparked his deep desire for innovation. Attending the University of California, Santa Barbara, he dove deeper into music, hosting underground shows in his backyard, sparking a spirit of community and collaboration. These formative experiences underlined his commitment to performance and laid the groundwork for his future career. Growing up between cultures and music genres also allowed him to craft his eclectic sound—a blend that is distinctly Aoki.
Career Milestones
Aoki's professional journey began in earnest in the late 1990s with the founding of his label, Dim Mak Records, which initially focused on promoting underground artists. This venture proved crucial in propelling his career forward. Over the years, he has collaborated with notable artists like will.i.am, Linkin Park, and Louis Tomlinson, steadily growing his presence in the industry.
Some significant career milestones include:
- Release of Debut Album: His first studio album, "Wonderland," came out in 2012, featuring chart-topping hits and collaborations that expanded his fanbase.
- Main Stage Performances: Aoki's high-energy performances at festivals like Tomorrowland and Ultra Music Festival helped establish him as a global EDM superstar.
- Las Vegas Residency: One of his most notable achievements is his ongoing residency at the Wynn Las Vegas, where he captivates large audiences, marking him as a mainstay of the Vegas nightlife scene.
Signature Sound and Style
What sets Steve Aoki apart is his signature blend of genres, intertwining elements of house, electro, and progressive styles. His music often features fast-paced beats, heavy drops, and catchy melodies, which resonate well particularly within the nightlife vignettes of Las Vegas casinos.
Aoki's style is characterized by high-energy performance techniques, integrating visual elements like spectacular light shows and interactive enhancements during his sets. His performances resemble large-scale, immersive experiences that draw in crowds and elevate the standard for EMD shows across Las Vegas. His sound not only invigorates the audience but also inspires a sense of communal excitement that aligns perfectly with the vibrant atmosphere typical of a Las Vegas night out.
Aoki's persona—his high-octane energy and relentless creativity—has transformed not just his life but the lives of fans seeking escapism and connection through music.
In summary, understanding the rise of Steve Aoki is essential in exploring how an individual can not only shape a music genre but also become a cultural icon within an ever-evolving entertainment landscape, particularly in a city like Las Vegas, where excess and experience reign supreme.
Las Vegas: The Entertainment Capital
Las Vegas stands as a monument to entertainment, a dazzling oasis in the desert known for its irresistible allure and vibrant night life. This city has carved a niche for itself in the global landscape, combining gambling, world-class cuisine, and electrifying performances, making it a melting pot for culture enthusiasts, gamblers, and leisure seekers. The very essence of Las Vegas is tied to its ability to continually evolve, attracting both tourists and residents alike, all in search of unique experiences. It’s more than just a destination; it’s a spectacle that draws millions every year, each searching for that elusive thrill.
In discussing Steve Aoki's connection to Las Vegas, it’s important to understand this setting—a backdrop where every neon light tells a story, and every night is a canvas painted by music and excitement. The synergy between Aoki's electronic beats and the vibrant energy of Las Vegas creates a cultural phenomenon that extends far beyond the dance floor.
History of Las Vegas as a Gambling Hub
Las Vegas first achieved notoriety as a gambling hub during the post-World War II era. The opening of the Flamingo Hotel in 1946 marked a significant milestone in establishing the city’s reputation as a casino destination. Prior to that, it was a mere pit stop on the way to Los Angeles, but it blossomed into the gambling capital of the United States. As money flowed into casinos, the city transformed, attracting a host of entertainers and performers looking to capitalize on the influx of tourists.
Gambling became more than a casual pastime; it turned into an iconic part of Las Vegas culture. The casinos played a pivotal role in creating a unique social landscape that encouraged people from all walks of life to mingle. From high-stakes poker tables to the slot machines that allure casual players, these establishments became synonymous with fortune and fun. The rise of organized crime further fueled the growth of casinos, adding an element of intrigue to the city that persists to this day. The drive for profit and entertainment melded, shaping a unique community that thrived on risk and spectacle.
Evolution of Nightlife and Music Scene
The evolution of nightlife in Las Vegas mirrors the city's broader changes over the decades. Initially, the nightlife was dominated by cabaret shows and live bands; the sounds of crooners like Frank Sinatra and Dean Martin filled the lounges. But as tastes shifted towards a younger demographic, the scene began to change dramatically.
Today, Las Vegas nightlife is inextricably linked to electronic dance music, where DJ performances become the headline shows. Venues such as Hakkasan and XS lead the way, bringing in heavyweight artists, including Steve Aoki. Aoki's performances help illustrate this change; he’s not just a DJ but an experience in himself. His energetic sets draw crowds and create an electric atmosphere, combining music with visuals to keep people on their feet.
The nightlife scene has developed into an all-encompassing ecosystem of clubs, bars, and lounges, each contributing to the vibrant fabric of the city. The infusion of technology into music and club design further enhances this experience, placing Las Vegas at the forefront of nightlife innovation. Beat drops reverberate not only in clubs but throughout the very streets of this bustling metropolis, bestowing an atmosphere that lingers long after visitors leave.
Las Vegas has built itself into a brand that signifies escapism and entertainment. It reflects the challenges and triumphs of a city that has transformed over time, with Steve Aoki epitomizing the melding of music and gambling culture. Whether it's the allure of the slots or the pulse of the bass, Las Vegas continues to evolve while maintaining its position as the entertainment capital of the world.
Steve Aoki's Connection to Las Vegas
The intricate relationship between Steve Aoki and Las Vegas goes far beyond mere performances; it’s a partnership that has reshaped the contours of entertainment in one of the world's most iconic cities. Aoki's synthesis of music and high-energy nightlife has made him a pivotal figure within the Las Vegas landscape. His unique style has not just attracted audiences, but has also forged a new identity for how electronic dance music integrates with casino culture. As a renowned DJ and producer, Aoki recognizes the importance of creating immersive experiences that resonate with the thrill-seeking spirit of gambling.
With the city being synonymous with leisure and excitement, Aoki's connection signifies a broader narrative about adaptation and innovation in the entertainment industry. Here are a few specific elements to consider:
- Performance Residencies: Aoki's long-term positions in prominent casinos underscore his influence and popularity.
- Collaborations: Partnerships with major casino brands enhance the synergy between music and gaming.
- Cultural Transformation: His presence has prompted a shift in how casinos approach entertainment, making music an integral part of the gaming experience.
Understanding Aoki's connection to Las Vegas not only highlights his contributions but also opens a dialogue about the role of music in transactional environments, such as casinos.
Residency at Notable Casinos
Steve Aoki's residency at notable Las Vegas casinos has become a defining feature of the city’s nightlife. His regular gigs at places like Hakkasan Nightclub and Omnia Nightclub have drawn massive crowds and set attendance records, which, in turn, speaks volumes about his drawing power.
These residencies are arranged with meticulous detail, combining Aoki’s signature high-energy shows with the opulent aesthetics of Las Vegas. This partnership is mutually beneficial: casinos gain unrivaled visibility and foot traffic, while Aoki solidifies his brand as an essential character in Vegas nightlife.
Aoki's interactive shows foster a vibrant atmosphere, as he frequently engages with the audience. This connection further enhances the overall experience of clubbing, adding an emotional layer to the fleeting excitement of gambling.
Collaborations with Casino Brands
Aoki's collaborations with casino brands serve as a testament to the symbiotic relationship between music and gaming. Noteworthy partnerships include exclusive events, themed show nights, and branded merchandise that blur lines between nightlife and gaming.
These collaborative efforts create a holistic entertainment experience that keeps guests enthralled. For example, Aoki has designed limited-edition cocktails and merchandise with casino partners, creating a unique identity that patrons can associate with both music and gaming.
This connection speaks to an evolving strategy within casinos. In an effort to outdo rivals, casinos are embracing high-profile collaborations, encouraging artists like Aoki to curate experiences that appeal not just to gamblers, but also to music lovers and partygoers.
Impact on Casino Culture
The influence of Steve Aoki on casino culture is significant and multifaceted. As electronic dance music gains traction, casinos have started to see a transformation in their identity—from mere gambling hubs to complete entertainment complexes. Aoki's presence elevates the standard expectation for casino entertainment. As a result, gamblers are increasingly drawn into an environment where music plays an essential role.
"Music is not just a backdrop in casinos anymore; it’s central to the gaming experience," as noted by an industry insider.
With Aoki’s shows often seamlessly integrated into casino programming, guests no longer view their visit merely as a gamble. Instead, they attend with expectations of an experiential journey—one where the thrill of gaming intertwines dynamically with world-class performances. This shift has led to an increase in customer loyalty and repeat visits, nurturing a deeper engagement with both the casinos and the artists they host.
Overall, Aoki's connection to Las Vegas highlights an evolution in entertainment. As he continues to shape the cultural fabric of this city, the lingering questions remain: how will this redefine the future of gaming? And what other artists will step into this vibrant landscape, once dominated only by the sound of slot machines and table games?
The Cultural Impact of Aoki's Music
Steve Aoki's music transcends mere sound; it weaves a cultural tapestry that's rich and vibrant, particularly in the context of Las Vegas. Aoki has not only carved out a niche in the electronic dance music (EDM) scene but has also impacted how entertainment is experienced within casinos. This section delves into key elements, benefits, and considerations regarding the cultural ramifications of Aoki's work.
Aoki's high-energy performances are well-known, but their significance goes beyond just the thrill they provide. His music acts as a catalyst, enhancing the casino atmosphere. EDM, with its driving beats and infectious rhythms, stimulates a sense of excitement, encouraging gamblers to engage more intensely with their surroundings. The beats often sync with the tempo of the gaming activities, creating an immersive experience that keeps players on the edge of their seats.
The cultural impression Aoki leaves is multifaceted, affecting not just his audience but also the environment of the casinos where he performs. The infusion of EDM into these spaces brings a younger demographic, fostering a sense of community among diverse groups of people. This new wave of casino-goers often seeks an experience that blends gaming with an electrifying musical backdrop, something Aoki delivers in spades.
"Music is the universal language of mankind" — Henry Wadsworth Longfellow. This sentiment rings true in Las Vegas, where Aoki's music serves as that universal connector, bridging gaps across generations and cultures.
Music as a Driver for Casino Experience
The role of music in gaming environments is substantial. Aoki's signature sound helps to cultivate an atmosphere buzzing with excitement and anticipation. When gamblers enter a casino where Aoki performs, they aren't just met with the clinking of coins and the whirring of slot machines; they are enveloped in a soundscape that enhances their overall experience.
Here are several ways Aoki's music drives the casino experience:
- Creating an Engaging Atmosphere: Aoki's music is renowned for its energetic beats and anthemic choruses, stimulating an engaging and thrilling atmosphere for players.
- Influencing Player Behavior: Well-crafted playlists can significantly influence how long players stay at the tables or slots, as rhythm and beat can enhance feelings of luck and excitement.
- Fostering Social Interaction: A high-tempo soundtrack encourages camaraderie among players, turning solitary gambling into a more interactive and social pastime.
Engagement Strategies for Gamblers
Aoki’s strategy in connecting with gamblers goes beyond just music; it’s a well-honed approach to entertainment that encompasses various methods. By considering the elements that captivate the audience, Aoki keeps players engaged:
- Themed Events: Tying his performances to specific themes or holidays creates special moments that resonate with the audience.
- Interactive Elements: Incorporating visual spectacles, light shows, and audience participation heightens engagement, making guests feel like an integral part of the event.
- Live Remixes and B2B Collaborations: Aoki’s willingness to collaborate with other artists or remix popular tracks keeps the experience fresh and engaging, ensuring that the energy never wanes.
As Aoki continues to shape his legacy in Las Vegas, his influence can be seen as a reflection of the evolving dynamics in entertainment. His music not only entertains but also transforms the gaming landscape, showcasing the synergistic relationship between sound and experience. The appeal lies not just in his beats but in how they enhance the casino experience for a new generation of gamblers eager to merge play with passion.
Trends in Electronic Dance Music and Gambling
The world of gambling and entertainment has seen significant changes in recent years, especially with the intertwining of electronic dance music (EDM) and casino culture. This section aims to shed light on how current trends in EDM are influencing the gambling scene, offering fresh insights into an evolving landscape. These trends do not merely reflect a passing phase; they signify a deeper cultural shift that reshapes how venues engage patrons and enhance their experiences.
Popularity of EDM in Casinos
The explosion of EDM's popularity has ripple effects throughout various entertainment sectors, and casinos are not aloof to this phenomenon. Here's a closer look at why EDM resonates so strongly on the casino floor:
- Atmosphere Enhancement: Casinos are notorious for their ambiance, aiming to stimulate all senses. EDM, with its pulsating beats and vibrant rhythms, creates an electric atmosphere that keeps players engaged and energized.
- Diverse Audiences: By incorporating EDM, casinos are able to attract a younger, more diverse crowd. This shift is crucial as younger generations tend to seek out nightlife that resonates with their interests.
- Event Integration: Many casinos now host EDM-focused events or live performances by iconic DJs. These events are often marketed as exclusive experiences, drawing in not only gamblers but also fans of the music genre. For instance, Las Vegas casinos are increasingly featuring multi-day EDM festivals that blend music with gambling activities.
- Cross-Industry Collaborations: Collaborations between EDM artists and casinos signal a new trend. Steve Aoki, for instance, has partnered with several notable casinos, creating branded experiences that merge his music and the entertainment offerings of these venues.
Link between Music and Player Behavior
The relationship between music and gambling behaviors is intricate and fascinating. Music can influence not just the mood but also the decisions made by players. Here's how:
- Psychological Impact: Studies have shown that certain types of music can affect focus, leading to changes in betting behavior. Upbeat tempos might encourage riskier bets, while softer tunes may result in more cautious play.
- Time Perception: Fast-paced music has been found to skew players’ perception of time, making them feel less aware of how long they’ve been gambling. Many casinos leverage this by playing EDM to help create an environment where players tend to lose track of time, keeping their attention longer.
- Social Interaction: Music provides a backdrop for social engagement. When players are in a lively atmosphere enhanced by EDM, they're likely to feel more inclined to socialize and connect with fellow gamblers, increasing the overall enjoyment of their experience.
- Brand Loyalty: Engaging music playlists can also assist in cultivating brand loyalty among players. If a specific casino is known for its compelling EDM music and electrifying atmosphere, visitors may be inclined to return not only for the games but also for the music and vibe.
In essence, the melding of EDM and casino culture is more than a trend. It reflects a significant shift in how casinos adapt to changing consumer tastes and preferences. As the synergy deepens, it offers exciting opportunities for both sectors to evolve in tandem.
This exploration into the trends of electronic dance music within the gambling arena thus underscores a transformative pattern that is reshaping experiences, behaviors, and the very fabric of entertainment in Las Vegas and beyond.
Future Directions: Aoki and Beyond
The ever-evolving landscape of entertainment in Las Vegas has been dramatically influenced by the infusion of electronic dance music, particularly through the lens of influential artists like Steve Aoki. As the city continues to pivot and adapt in response to changing consumer preferences and technological advancements, understanding the future directions of casino entertainment becomes essential. This section not only examines Aoki's potential pathways within this vibrant hub but also reflects on the broader implications for the entertainment sector in Las Vegas.
Forecasting Trends in Casino Entertainment
Gazing into the crystal ball of casino entertainment reveals several potential trends that will likely reshape the gambling experience. A few key elements include:
- Integration of Virtual Reality (VR): Casinos are already starting to experiment with VR experiences that merge traditional gaming and immersive environments. This could create environments where DJs like Aoki can perform live while gamblers engage in virtual games, blurring the lines between a concert and casino gameplay.
- Gamification of Nightlife: As casinos evolve, coupling gambling with nightlife attractions will become more common. Aoki’s high-energy performances are already designed to maximize audience engagement, and we can expect casinos to develop gaming experiences that mimic elements of his shows, making the act of gambling feel more like a unique experience each time.
- Tech-Driven Personalization: Future casino partnerships may leverage big data to personalize experiences for visitors, tailoring music selections, special events, and even tailored gaming experiences based on past behaviors. Aoki's music and engagement style could provide a model for how to personalize high-energy events that resonate with diverse demographics.
"Future entertainment in casinos won’t just involve the games themselves but the entire ambiance and experience surrounding them."
Potential for New Collaborations
The symbiotic relationship between artists like Aoki and casinos opens up various doors for innovative collaborations. Considering his extensive reach and appeal, several exciting prospects emerge:
- Cross-Promotional Events: Combining Aoki’s shows with themed events at casinos could attract both music fans and gamblers. For instance, a weekend residency combined with a specific game night can evoke excitement among attendees, leading to increased ticket sales and foot traffic in the casinos.
- Merchandising Opportunities: There’s a potential for tailored merchandise and experiences that feature Aoki branding - from clothing lines to exclusive gaming chips. These products could serve as collectibles, further enhancing the personal connection between fans and the brand.
- Interactive Experiences: Imagine a live performance where attendees can influence the setlist by winning specific games or participating in challenges. This real-time interaction could elevate the anticipation surrounding both Aoki’s performance and the gaming experience, forging a more engaged audience.
Culmination
As we draw the curtains on this exploration of Steve Aoki's multifaceted impact on Las Vegas, it becomes clear that his influence stretches far beyond flashing lights and booming bass. Aoki's presence embodies a new era in entertainment, where music intertwines seamlessly with the gambling experience, transforming the traditional notions of nightlife in Las Vegas. More than just a DJ, Aoki serves as a cultural catalyst, fostering a dynamic atmosphere that appeals to both hardcore gamblers and casual players alike.
The Ongoing Legacy of Aoki in Las Vegas
The legacy of Steve Aoki in Las Vegas is not just about glitzy performances or chart-topping tracks. It signifies a shift in how music interacts with various aspects of leisure, particularly in the gambling environment. By incorporating high-energy beats into the casino culture, Aoki has established a link between electronic dance music and the thrill of gambling, creating an immersive experience that resonates with younger audiences.
One can't overlook Aoki's innovative approach to live performances. He has redefined the DJ set, integrating interactive elements that enhance audience engagement, ultimately enriching the gambling experience. Players find themselves not just wagering on games, but participating in a larger cultural event, where the music fuels their excitement and extends their time within the casino.
"Aoki's music is not just a backdrop; it’s part of the game itself. Players feel the rhythm in their decisions, often leading to a more enjoyable time at the tables and machines."
Furthermore, collaborations with casinos have blurred lines between music venues and gaming floors. These partnerships have not only translated to impressive revenue but have also revolutionized promotional strategies within the industry. Casinos that embrace Aoki's style tend to attract a vibrant crowd, contributing positively to their brand image and drawing attention from outside Las Vegas.
Engaging with this ongoing legacy prompts valuable discussions about emerging trends and strategies, especially as new collaborations and musical styles come to the forefront. The evolving landscape will keep surprising us, but one thing remains certain: Aoki’s contributions have left an indelible mark on Las Vegas, forever changing the fabric of its entertainment culture.
Importance of References
- Establishing Credibility
Backing up statements with solid references, be it academic journals or industry reports, enhances the credibility of the content. For instance, mentioning Aoki’s collaborative efforts with notable casino brands like Wynn or MGM can be fortified with industry statistics showcasing the revenue growth linked to entertainment investments. - Supporting Arguments
Effective references enable the writer to substantiate arguments regarding the impact of electronic dance music (EDM) on the gambling culture in Las Vegas. Studies indicating increases in player activity during live sets can support claims about music’s influence on gambling behaviors. - Offering Further Reading
For those interested in a deeper exploration, references act as a gateway to an array of related topics. Articles from platforms like britannica.com or wikipedia.org can guide curious minds to historical contexts about Las Vegas’s evolution or the growth of EDM music. - Analyzing Trends
By referring to market analyses and articles discussing industry trends, readers can grasp how both Aoki and the Las Vegas entertainment landscape may evolve in response to external factors such as technological advances or clientele preferences. - Contextualizing Information
References can provide context as to why Aoki's performances resonate within Las Vegas. Regional studies, such as those published on gov or educational domains, can shed light on demographic preferences and economic trends shaping entertainment choices in the city.
Benefits of Citing Various Sources
- Broadens the scope of knowledge by incorporating different perspectives, enhancing the discourse presented.
- Engages readers who may appreciate diverse viewpoints or theories related to Aoki and the casino environment.
- Fosters a sense of ongoing conversation around culture, music, and entertainment trends in Las Vegas and beyond.
Considerations When Citing References
When referencing sources, it's essential to consider:
- Relevance: Ensure the material directly relates to the topic at hand. Randomly chosen sources can confuse and mislead readers rather than strengthen the argument.
- Recency: Choosing recent studies or articles ensures that the information is not outdated. Trends in entertainment and gambling can shift rapidly, making timely data more relevant.
- Authoritativeness: Relying on well-regarded publications and experts solidifies the writing's integrity. Sources such as reddit.com can provide community insights, while academic sources lend formal authority to the claims.
Ultimately, references serve as a bridge linking the interconnected realms of music and gambling while offering reliable pathways for readers to pursue a deeper understanding of the ongoing cultural transformation within Las Vegas.
